Emotional Design

The book "Emotional Design" was different from the previous books we read because it focused on making things that people want versus pure usability. In this book, a main theme was that designing something people like will typically serve much better than something that they use but hate. There were several examples of things that the author uses, like teacups and orange juicers which were not that practical, but had very off the wall designs. These as he said were great conversation starters and in some ways treated as pieces of art. Another idea is that human's interact on different levels, visceral, behavioral, and reflective levels. A good design will take the first two into account. A great design will use all.

It is important to design things so that people will like them. In general people will be much happier with something that is cool then something that is boring and useful. This is something that people should really take into consideration when designing products for consumption.